gofer articles

MLM – probably the three most familiar letters to people first contemplating a small home business. It stands for multi-level marketing, of course, long a colorful mainstay of American entrepreneurship. But exactly what is it? Why is it so often reviled – and so persistently existent?

To put it simply for purposes of illustration, MLM is nothing more than a networking theory as applied to direct sales. Networking theory concerns, obviously, networks, or the connections between points. These points, or nodes, are for purposes of our discussion each individual salesman or woman.

Let’s say you have a product to sell. You recruit two individuals to sell it, but rather than basically offering a very high commission on each unit sold, they have to “kick up” a certain percentage of the profits to you. They in turn recruit two other people each under the same terms.

Those two recruit still others, still under those terms. As could be imagined, with enough people working in your network, you’ll no longer need to do any selling yourself! And neither will those who have a good-sized network under them.

This is the beauty of it all; at some crucial “boiling point,” your network almost takes on a life of its own. There are lots of variations to this basic concept, but all such programs work on these general premises. The worldwide web, being itself a network, perfectly complements this type of a business.

And so it is that many would-be entrepreneurs have taken to network marketing with quite a passion, because the nature of the new medium is such that one’s reach is exponentially extended – and it’s all about the numbers in this game. Recruit enough people under you and you simply collect money! Many make a living doing just this, with moderate to extravagant incomes.