gofer articles

Article Marketing is a time-honored promotional technique that bear minimal costs for maximal gains. It is nothing more than soft-selling your goods or services, the better to breeze past consumer defenses in our age of ad-awareness and ad-sensitivity.

What article marketing does is present a company in the most innocuous light possible, in the role of a helpful and knowledgeable advisor – with no sales pitch whatsoever. The name of the business is only casually mentioned in passing, most likely no more than once – but the name gets out there, in the public consciousness, and that’s what’s crucial.

Article marketing is not advertising per se, however, for it doesn’t overtly promote something. Indeed, its power comes precisely from not selling anything at all, ostensibly. Instead, it works by providing information which is useful and timely in an interesting way, info that’s free to the prospective client.

As an example, a local accountant may pen an article in the local newspaper or be interviewed on the local radio or television station every April, tax season. He or she will freely share some general tips, and somewhere along the way will be a simple reference to his or her business. That’s it. And that’s all it takes.

Have a better mousetrap? Potential clients could be turned on to your product while reading an article about common household pests. Whatever it is you have to offer, you’ll be able to provide it within an article that puts your expertise in the best light! People simply don’t like being sold to. But whenever you take the initiative to share openly, they’re much more likely to be receptive to something else you might have to say. As could be imagined, there is a great deal more involved to this proven approach of practically free advertising and marketing, but that is about all there is to the fundamental concept!