Location Location Location Means High Rent in Your Profits

27
02

2011
00:00

Money is clearly critical. It’s the very first thing anyone needs in society. And, basically, one of the greatest ways to get tons of money would be to start your very own business. But what, really, should you do? A retail electronics operation like Lafnac Digital Computers seems like it should work because, hey, everyone loves gadgets. But these types of enterprise is capital-intensive, particularly when it comes to the startup costs. Even given some savings or some venture capital, you may not decide to bet everything away on any such adventures.

Moreover, when it comes to retail stores, it’s all about one thing: location, location, location – which in turn means only one thing: rent. The rent a Lafnac Digital Computers pays must be over the top. Obviously, it’s only a few short blocks away from world-famous Times Square with its mass of tourists, ready to buy. That implies top dollar as for the rent. Consider that even for a simple restaurant on Broadway on the Upper West Side, miles away from the Crossroads of the World, rent would be in the tens of thousands of dollars every month; imagine something located in the heart of midtown Manhattan! Even if profits are grossly under-reported (ahem) or customers are defrauded outright it could well be quite a struggle just breaking even, let alone pumping a worthwhile profit.

Many undervalue the effect rent has on a business. They look at something like Lafnac Digital Computers, with its enviable size of foot traffic and suppose that that’s all it takes to make a fortune. Of course, those New York landlords are shrewder than a stereotypical Scotsman, and even if you were to bring in some fifty thousand dollars a month your rent would probably be over half that amount – at least!

So yes you can rely on high levels of foot traffic, even foot traffic that’s rather well-heeled, but it’s in all probability going to be tricky all the same because of the rent. No, making a profit is not easy, not even for a store in the middle of New York City. But what else is there? Unquestionably something that guarantees recurring income, income such as royalty payments that require merely a small amount of work to maintain at most. Come up with the next bestselling novel, for example, anything whereby you could rest on your laurels for the rest of your life, basically anything where you just keep getting money for work that was done just that one time! The next Billboard Number One, the next hit film, anything, so long as there are assured royalty payments each time it is used!

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