The Craze For Rhinestones In Pop Culture

25
10

2010
00:00

Rhinestones are used in place of precious diamonds on clothing and fashion accessories. They’re normally utilized as a cost-cutting measure by businesses targeting consumers who ordinarily could not afford a diamond on anything but a ring or necklace, though [rhinestones] are only low-cost when compared to the real thing itself.

Gemologically speaking, they’re valuable objects in their own right, with different intriguing characteristics. some of the best examples are fully able to replicate the sparkling effects of genuine diamonds.

Within the popular culture, rhinestones occupy a curious place. They can be as brilliant as any diamond they are meant to simulate, yet are frequently employed in brash outlandish ways, like as a part of a showman’s outfit. Elvis, Liberace, and numerous other singers are associated with them, giving these stones a type of strange status halfway between kitsch and high society.

Two names which are most associated with high society rhinestones: Swarovski and Preciosa, European businesses that have defined the rhinestone market for over a century each. Swarovski is based in Wattens, near Innsbruck in the southern Tyrol region of Austria, but its reach is quite cosmopolitan, having provided the star atop New York City’s famed Rockefeller Center Christmas Tree for the years 2004 through 2009. Long associated with luxury goods for instance fine crystals, jewelery, and chandeliers, the company also runs an indoor Wattens theme park revolving around its work.

Preciosa is really a Czech concern that accounts for most of the other rhinestones produced on the market these days, utilizing a secret process that involves only about thirty percent lead in order to minimize refraction.

Other kinds of special coatings and coating procedures are employed to create crystal rhinestones that exhibit diamond-like traits such as rainbows. Intriguing, that the former realms of the Hapsburgs’ Dual Monarchy should host the two finest rhinestone makers in all of the world!

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