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Wholesale sterling silver will not seem so easy to come by, at least not really if you’re just some layman or woman using Google.
While revolutionary for its time, Google has long been merely resting on its laurels where search engine technology is concerned.
Sure there are updates to its algorithms, but it is rather easily manipulated, and the science of manipulating Google is now to the point where anyone who wants to pay high enough a price can finagle his or her way onto the top of its final results page.

So, to continue with our example, try typing in “wholesale sterling silver” and see what happens.
Look through as many pages as you want.
Are the returned results what you want?
No, of course not, unless you were only ever before interested in jewelry as well as other tchotkes.
The greatest search engine in the world and what do they think most people who are looking for “wholesale sterling silver” online really want?
Baubles.
Trinkets.
Pure kitsch.

That is what Google is, unadulterated kitsch.
In fact, the company’s main accomplishment these days lies in convincing everyone that they are still relevant!
It might still well indeed be the best we’ve got, nevertheless.
Rival search engines purporting to utilize exotic new artificial subroutines and other technological breakthroughs have simply decreased by the wayside.
Certainly, it is arguable that they never actually got off the ground to begin with!

Two such competition that attracted a lot of pre-release buzz are Cuil and Wolfram~Alpaha.
Cuil was founded by two former Google employees, while Wolfram~Alpha is the eponymous brainchild of the famous scientist and businessman.
Neither gained much traction for all the publicity bordering them.
Cuil has actually been shut down not too long ago, going out of business in barely somewhat more than two years.
Wolfram~Alpha is actually an answer machine and not a search engine per se, computing issues from available structured data rather than simply providing a list of webpages with the relevant text string.