gofer articles

Wholesale sterling silver isn’t the kind of thing that would be easily obtainable to the general public.
It’s not like you type the term into a search engine and you get a set of distributors.
Many wholesale commodities can be found only at special markets.
For instance, if you wanted thousands of corn, you wouldn’t just try out a local supermarket.

It’s the same thing in terms of wholesale sterling silver.
You cannot just walk into a jewelry store and anticipate to get it – so you certainly won’t find it on the internet!
But, speaking of the worldwide web as well as many search engines, it’s hard to find online for the same reason many other things are hard to fine online – search engines suck.
Even Google is very, very bad at what it does.
Yes, it’s true!

Just test it yourself: see what entering in “wholesale sterling silver” will get you at google.com.
Go ahead.
Well?
A bunch of jewelers!
Which, as we’ve already noted, isn’t the spot where you go for anything wholesale, whether silver, gold, or platinum.
Obviously, retailers do exist online who offer such things but they are retailers, not wholesalers.
Naturally, some wholesalers should have websites, but they are not easily found, likely because of the lack of search engine optimization, or SEO.

SEO is the science and art of getting a website listed using a search engine for a word or term.
This particular word or phrase is called a keyword.
Targeting specific keywords is usually important to a business – for instance, a widget maker would love to be associated with the keyword “widgets” or “widgets on sale” since this means he or she would be one of the first listings returned by a search engine whenever a potential customer types in that keyword.
Wholesalers, however, probably do not have as much of an incentive to pay for SEO since they do not advertise to the general public, with their potential customers industry insiders who would discover them through other means.