gofer articles

When considering GSM cell phones, make sure to get the best for your needs. Of course, this ain’t exactly news, yet you’d be surprised how many people fall prey to marketing hype and purchase handsets completely at odds with what best suits their actual real-world usage patterns. Oddly enough, it may be that having so many options on the marketplace to choose from contributes to this situation: embaras de riches, as the French say. In other words, the cornucopia of choices out there seem to confuse people more than anything else.

People who research consumer behavior know all about this situation. Whether it’s GSM cell phones or anything, really, people just have a harder time — and feel the attendant anxiety — when confronted (yes, “confronted!”) by too many choices. Even though such a finding might sound crazy, there are quite a few good reasons for it. After all, about half the population — the half known as “guys” — don’t like shopping. And why’s that? In a word: instant gratification. Guys just want to “get it over with.” It doesn’t matter if the purchase is simple and straightforward, no matter if it’s as innocuous as getting toiletries or running out for sundry supplies. So just think how much more aggravating it is when something as complex as electronics is involved!

To be sure, guys generally like technological gadgetry, since guys are typically enamored of toys to begin with. They like objects they can manipulate. Yet modern technology has lead to an incredible variety of features, with feature-sets that no one but true geeks and nerds would really like to spend time studying…guys or gals.

And let’s not forget the ladies, yes. Ladies who typically enjoy shopping — except for when it comes to electronics and the like.

Thus many if not most cell phone buyers couldn’t really care any less about the plethora of competing features available on the market today. Is it any wonder, then, that they fall prey so easily to marketing hype? Thus, not knowing the latest from the greatest, they sometimes wind up with gear they not only don’t need, but which may actually hamper their daily mobile communications!

So when in the market for a cell phone, a little introspection of sorts is in order. Just what is it that you wish to do with a handset in the first place? Do you need to send audio-visual material? Must you have an on-board radio? Are games that important? Will you need WiFi capabilities as well, or would the data stream of your carrier’s cellular network suffice?