gofer articles

The NEMO Equipment tent is the flagship product category of NEMO Equipment, an outdoors business specializing in high-level design and engineering. The business was started by Cam Brensinger while still in school, and was moved after his graduation to its present location between New Hampshire’s gorgeous White Mountains and RISD and MIT, the Rhode Island School of Design and the Massachusetts Institute of Technology.

From the very beginning, the NEMO Equipment tent was destined to put the new business on the map, targeted as it was to bring significant innovation to the industry. Early concepts explored the possibility of creating an entire tent from one compound beam rather than sewing them together.

Once successfully developed, the business began hiring its first employees. Its expertise in the field even allowed it to offer consultation on human habitats for lunar and martian exploration! And so, with its credibility thus established, the organization branched out beyond the original NEMO Equipment tent to research other designs for an increasingly diverse market of outdoorsmen and women.

The spirit of extreme sports had by then taken hold of campers, hikers, climbers, and trekkers alike, and so the AST range of products designed for extreme situations was unveiled. Industry accolades poured in right alongside increased sales, and no less than U.S. Navy Seals have endorsed NEMO products for real-world use that’s reliable like no other.

Most recently, NEMO Equipment has been exploring greener products, work that has resulted in the first-ever nearly hundred percent recycled tent, with poles made of bamboo. Product lines have expanded to offer tent accessories and even fan gear, in response to the company’s dedicated following!

In fact, the company is staffed with individuals whose pastimes often incorporate company products. Being avid outdoorsmen and women themselves has surely lent the business invaluable marketing insight.