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Check out their front window and you’ll agree that On Off Digital World seems to have all the latest in consumer electronics, yet their real bread and butter comes from selling to tourists some desperately needed photography equipment. After all, the store is practically in the heart of the city, near most of the major attractions. Naturally, folks on vacation aren’t going to spend their precious time bargain hunting for specialized photographic equipment and supplies and therefore often pay whatever the price is in order to get on with their holiday.
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